Elegant &

Wisconsin’s leading bridal store offers you superior service and quality apparel and accessories at the best prices. Since 1986 The Bridal Event of Appleton has outfitted thousands of brides and their entire wedding parties.

Please visit us to view hundreds of outstanding gowns in a relaxed, yet professional, atmosphere. See why thousands of satisfied wedding parties and special occasion customers from all over the country have trusted The Bridal Event with their most important life events! Give us a chance to impress you...

We match all Prices and Terms from other stores on qualifying merchandise.

• In-store shoe and purse salon - many sizes carried in stock - custom dying available on premises
• Custom professional fitting department on site
• Special occasion dresses available for immediate purchase or special order
• Beautiful wedding accessories, cake tops, candles, & more!
• 3 fireproof gown vaults to keep your gown safe & fresh!
• Sample gown sizes to size 28 on select dresses
• Professional custom fitting department on site
• Huge PROM GOWN SELECTION!
• Special Occasion dresses available for immediate purchase or special order
• Qunceañera Gowns + Tiaras
• Flower Girl and First Communion Gowns, headpieces & accessories
• Plenty of Free Parking
• Men's Formal wear and accessories
• Beautiful jewelry, attendants gifts, cake tops, candles, wedding music, & more!

Experience

the Best!

– Ask any bridal consultant for details!

...the Bridal Event

Complete Gown
Selections! 

A Full-line of Accessories! 

...the Formal Event

Please click here to submit your Gown size and measurements. Or call us at 920.730.8320
 for more details. Also visit our web links
page for additional resource.