2415 N. Richmond St. | Appleton, WI 54911 |
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HOURS OF OPERATION: Mon - Fri, 10 a.m. - 8 p.m. | Sat, 9 a.m. - 5 p.m. | Sun, CLOSED

Elegant &
Wisconsin’s leading bridal store offers you superior service and quality apparel and accessories at the best prices. Since 1986, The Bridal Event of Appleton has outfitted thousands of brides and their entire wedding parties.
Please visit us to view hundreds of outstanding gowns in a relaxed, yet professional, atmosphere. See why thousands of satisfied wedding parties and special occasion customers from all over the country have trusted The Bridal Event of Appleton with their most important life events! Give us a chance to impress you...
Since 1986, The Bridal Event of Appleton has outfitted thousands
of brides and their entire wedding parties.
We match all Prices and Terms from other stores on qualifying merchandise.




- In-store shoe and purse salon - many sizes carried in stock - custom dying available on premises
- Special occasion dresses available for immediate purchase or special order
- 3 fireproof gown vaults to keep your gown safe and fresh!
- Sample gown sizes to size 28 on select dresses
- Professional custom fitting department on site
- Huge PROM GOWN SELECTION!
- Quinceañera gowns and tiaras
- Flower Girl and First Communion gowns, headpieces and accessories
- Plenty of free parking
- Men's formal wear and accessories
- Complete photography studio on site
- Beautiful jewelry, attendants' gifts, cake tops, candles, wedding music and more!
– Ask any bridal consultant for details!
Affordable
Please
click here to submit your gown size and measurements, or call us at
920-730-8320 for more details. Visit our
web links page for additional resources.